Conscious Language: Q&A with Crystal Shelley

Words have Power

I don’t think any of us refute that statement. Words can empower and uplift people or isolate them and cause harm. My training as a teaching assistant taught me many useful skills. It also gave me valuable information about the use of inclusive language with children and young people.

However, this is such a large subject that I’ve invited a guest to answer a few questions about conscious language. Crystal Shelley is the owner of Rabbit with a Red Pen. She provides editing and authenticity reading services to fiction authors. I’ve heard Crystal speak about the importance of conscious language on podcasts and read her blog posts on the subject.


Hi Crystal and welcome to The BG Blog,

Q1. For anyone who doesn’t know, what is conscious language, and does it differ from gendered language and inclusive language? 

Conscious language is a coin termed by a writer and editor named Karen Yin. She describes it as “language rooted in critical thinking and compassion, used skillfully in a specific context.” The goal of the conscious language approach is to consider how the writer’s intent can be best achieved based on the context of the piece, which might require questioning language and framing that is commonly used but possibly biased, harmful, or exclusive. 

Inclusive language is similar, but the idea of critical assessment based on context and intent isn’t necessarily built into inclusive language. Gendered language refers to language that references gender, such as saying “mankind” or “ladies and gentlemen.” There’s been a push for gender-neutral language when the intent is to speak to a broader audience, regardless of gender, such as saying “humankind” or “folks.”

Q2. When did you first become aware of conscious language, and what drew you into championing it in the publishing industry?

I first became aware of conscious language in 2019 when I started my freelance editing business, but I’ve been conscious of my own language since what feels like forever. When I discovered Karen Yin’s website Conscious Style Guide, which is what started the conscious language movement, I found a name for what I’d been doing.

As an editor, I’m looking critically at the works I’m editing for anything that will make a reader pause, stumble, or stop reading. This includes when language or representation is potentially harmful. I believe it should be part of every editor’s job to look for these types of issues and to let the writer know about them so they can make informed choices for their work. That’s why I advocate for it in the publishing industry and created the Conscious Language Toolkits for Writers and for Editors.

Q3. What is sensitivity reading, and is authenticity reading the same thing?

Sensitivity reading, which I call authenticity reading for reasons outlined in an article I wrote, is a service that’s used when writers want feedback about an identity or experience they’re writing about from someone who has that identity or experience. It’s often used when the writer is writing outside of what they know. The reader can evaluate how the writer handled things—what’s done well, what’s inaccurate, and what might need to be adjusted. For example, if I’m writing a blind character but I’m not blind myself, I can hire an authenticity reader who’s blind to assess how well I represented what a blind person’s experience might be like.

Q4. What steps can writers take to ensure that they’re not inadvertently distorting their intended meaning? Or, worst-case scenario, offending their readers!

Learning about language is so critical, such as the origins of terms or phrases, how they’ve been used to harm or oppress groups, and what alternatives can be used instead. This can be a daunting undertaking, and the learning process is never-ending. There are tons of resources out there about language, and I recommend going to the source and learning from those who are directly affected by the language being used. (I list some resources below.)

Recognizing our unconscious biases is also an uncomfortable but necessary step in the learning process. Taking tests from Project Implicit can help reveal biases, and based on those results, you can seek out resources to learn more.

Asking someone to look at the writing and offer honest feedback can also be helpful. Ideally, this should be someone from your target audience.

Q5. Could you recommend 5 useful resources should my readers want to learn more about conscious language.

There are tons of resources out there, but here are some of the ones I recommend most often, in addition to Conscious Style Guide:

Crystal Shelley headshot
Crystal Shelley

Crystal Shelley is the owner of Rabbit with a Red Pen, where she provides editing and authenticity reading services to fiction authors. Drawing on her background as a social worker, she unites her love of language and her passion for social justice by advocating conscious language use and inclusive representation in her editorial work.

She is the creator of the Conscious Language Toolkits for Editors and Writers and serves on the board of ACES: The Society for Editing. When she’s not working with words, she’s probably swearing at a video game.

Connect with her on Twitter, Instagram, and LinkedIn

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I hope that you enjoyed this post and found it as informative as I did. Ensure we are being as inclusive as possible when in conversation and in our writing. I love Crystal’s passion for the written word and her community spirit. She’s an editing treasure! 💙

Do you follow Crystal on any of her social media accounts? Please take a moment to visit her blog, Rabbit with a Red Pen like, follow and comment on a few posts.

For more helpful resources about the craft of writing, check out my Resource Library.

Ultimate First Draft Checklist: Secrets to Bestseller Success

Are you in the process of writing your first novel? Have you taken part in NaNoWriMo this year? Do you have a first draft written and ready for the next stage?

🎉That’s fabulous!  🎉 You’re at the perfect stage to take advantage of my Ultimate First Draft Checklist 

👇 Keep Reading 

You’re a new writer wanting to get your story published. I understand how overwhelming it is to have so many answers available at the end of a google search. There are a never-ending supply of people offering new writers and indie authors advice about what the rules of the wordsmith are. Some even seem to contradict one another!

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And that’s the thing, as a qualified editor myself and self-confessed bookworm, I’ve learned that these often touted rules are in fact only guidelines and opinions; they shouldn’t be followed blindly.

What’s next?

I wrote a post showing you the 4 steps to do After You’ve Written a Book and what tasks can be left for now. With that in mind, my Ultimate First Draft Checklist should be used when you assess your manuscript in step 2.

Before you jump into editing mode, read your book from start to finish. This is the second step in gaining perspective on your book. While it is time-consuming, it’ll save you countless hours in the long run because you’ll see exactly what you need to work on for your next draft.

As you read, ask yourself the following questions and take notes about what you find:

  • What’s missing?
  • What isn’t needed?
  • Which bits need rewriting?

In my Ultimate First Draft Checklist, I cover the 6 core aspects of any story:

  • Opening Scene/First Chapter
  • Characters and Dialogue
  • Plot and Conflict
  • Flow and Pacing
  • Setting and World-building
  • Writing Style

The questions on my checklist ultimately get you to answer the big question: Is my manuscript a best seller?

I understand that this step can be both exciting and a little terrifying. But I promise you, it is worth it!

…are you ready?

Receive my Ultimate First Draft Checklist now and start honing your story today!

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For more helpful resources about the craft of writing, check out my Resource Library.

3 Reasons To Ask For Reader Feedback

Today, I want to talk about reader feedback and reviews.

Your career as an author will make more money if your readers are happier. It’s not rocket science. But how do you keep your readers happy? How do you even know what they like or dislike about your books?

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Ask them.

I’m not talking about the reviews that readers post on retail sites after reading one of your books. Yes, these reviews are an important part of the sales algorithm, but it’s the reader feedback from your VIP readers, your mailing list, and Facebook groups that I’m focusing on today.

Check out my post about how book reviews on retail sites boost sales.

Asking for feedback can provide extremely valuable insight for your writing process as well as book sales. It’s common practice that businesses send out short surveys to customers asking for their feedback. Yes, both positive and negative is equally helpful. As an author, you ARE the business!

Feedback from your VIP list about your books can directly influence what changes you make, what traits you want to use more, and what elements need to stay exactly the same. You’ll have your finger on the pulse of what makes your target audience tick. This reader feedback is invaluable, and it doesn’t cost you anything to get.

Here are three reasons you should ask for reader feedback.

1. Learn what your readers like and don’t like 

3 Reasons to ask for Reader Feedback - Learn what your readers like and don't like

When you ask your readers to give you feedback, be it your books, series or future ideas, you’re going to learn what they like and don’t like. This information is extremely useful. If you know what’s working for your readers and what isn’t, you can tweak things to better serve them. For example, if you find out that there’s  a particular side character that fans love and connect to, you could open up a whole new spin-off book/series with them as the protagonist.

2. Make readers feel important and involved 

3 Reasons to ask for Reader Feedback - Readers feel important and involved

By asking for your VIP readers on your email list or in your Facebook group to provide you with feedback, you’re letting them know that you value their opinion, and you care about what they have to say. This builds loyalty and makes your readers feel important because you’re treating them as such—they feel involved in shaping your books.

3. Constantly improving your craft 

3 Reasons to ask for Reader Feedback - Comstantly improving your craft

You can consistently improve your books and keep them being the best they can be. If you’re consistently listening and seeking feedback, you always have a pulse on what’s working for your readers and what’s not. Ultimately, this will lead to better business, better sales, and a better reader experience (which starts the loop all over again!).

Are you ready for feedback about your stories and writing style?

There’s a lot to be gained from getting reader feedback and absolutely nothing to lose. All you have to do is ask!

No VIP readers or suitable email list? Read these helpful articles written by David Gaughran. https://davidgaughran.com/tag/email-for-authors/

Are you’re looking for someone to read your book and give you honest feedback? Check out my beta read or assessment services and get in touch!

Secret to Bestseller Success for Indie Authors

Do you know what the Secret to Bestseller Success for Indie Authors is? Have you ever wondered how one self-publishing author manages to write their books so successfully over another? 🤔 Well ponder no longer, dear writer, for I know one of their secrets and I’m going to share it with you today. 🤫

The indie author field has blossomed.

With the explosion of the self-publishing revolution, more and more of us are getting our stories out there. Trouble is, there are a growing number of helpful writing guides out there too. Each guide telling you the rules and how you should write!

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I understand how overwhelming it is to have so many answers available at the end of a google search. Many so-called rules of writing seem to contradict one another! It extremely frustrating. 🤷‍♂️ And that’s the thing, as a qualified editor myself, I’ve learned that these frequently quoted rules are actually more like guidelines and shouldn’t be followed blindly.

Language guidelines were (and still are) created to help readers understand the text they’re reading; following these guides should help bring clarity to a piece of writing not stamp out an author’s voice. Good editors understand this and pass that on to their clients.

So, here’s the secret to bestseller success…

…are you ready?

Hone your own author voice and create your own style guide!

Simple, isn’t it?!

With your own style guide, everything in your book will be clear and consistent. For example:

✅ When you write a character’s name, it will be spelled the same way through the story.

✅ When one of your characters is sharing their thoughts with the reader, it will be formatted identically each time. It becomes easier to distinguish from the spoken dialogue.

You get the gist.

I’m not saying abandon all spelling, punctuation, and grammar conventions, 😘 instead work with your editor to find the styles that fit with you, your stories, and your readers.

I collaborate with my author clients to create a style guide for their books as part of the editing process.

“After bathing in a sea of vaguely conflicting advice online regarding punctuation, I emerged with one clear message: there are no Actual Laws in force.  (—Author Holly Bell)

The good thing is, once you’ve got all these little “styles” agreed, it’s makes things easier in the future — for both you and your editor.

Start creating your style guide today and enjoy some bestseller success as an indie author yourself!

From now until 27th August 2022, I’m giving away How to create your Author Style Guide. My guide also comes with a free template. Start your new stress-free writing today!

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SPaG: Affect or Effect – 3 tricks to remember which to use💡

Hello, welcome back. Do you struggle to know whether to use “affect” or “effect” in your writing? Are you tired of giving up and using “impact” instead?

Woohoo! Fantastic! I can help with that because today, I’m going to let you into a few of my teaching trade secrets about those pesky words. Is it affect or effect? After reading this post, you won’t have to ask that question again.

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Here in the UK, even as native English speakers, mixing up affect and effect is commonplace. They’re different parts of speech, but they sound almost identical. Don’t worry, you’re not alone. Bear and bare, here and hear, and write and right are other examples of homophones that cause headaches to writers of all ages. During my years in the education sector, I’ve collected quite a few handy mnemonics related to spelling and grammar. Today, I’m sharing some affect vs effect handy helpers with you.

How do I remember the difference between affect and effect?

Getting the meaning behind each word cemented in your mind is vital. Having that knowledge will give you the confidence to use affect and effect correctly.

➡️Effect

Effect is usually a verb that means to cause change but when effect is a noun, it means the results of a change. For example:

The effect of climate change is worldwide. Climate change may benefit some plants by lengthening growing seasons and increasing carbon dioxide. Other effects of a warmer world, such as more pests, droughts, and flooding, are more severe.

If you’re discussing the final result of action then you can use ‘effect’. By using this simple rule, you can remember that ‘effect’ represents the end, as they both start with ‘e’. Think end, think E!

➡️Affect

Affect, on the other hand, is usually a verb and means to influence or to produce a change in something.

Gravity affects everything in the universe, but the amount of gravity affecting an object depends on two things: the masses of the objects being attracted and the distance between the objects.

Another handy mnemonic device to help you remember when to use affect in a sentence is Think A is for action!

You may also come across it used as a noun. Affect can be used to mean the facial expressions, gestures, postures, vocal intonations, etc., that typically accompany an emotion as well as the conscious emotion that occurs in reaction to a thought or experience.

His facial expressions were diminished and presented a flat affect.

💡Affect Pronunciation Hint:

  • When affect is a verb, the second syllable is emphasized = uh-FEKT
  • When affect is a noun, the first syllable is emphasized = AH-fekt

However, as with many words in the English language, using affect as a noun in this way is now only really used in psychology.

⭐3 simple tricks for remembering the differences ⭐

1. “A” comes before “E“ in the alphabet. The “A“ stands for the action that affects and comes before the effect. Think cause followed by effect.

2. If you can replace the word with influence, then you should probably use affect.

If you can replace the word with result, you should probably use effect.

3. You can put that altogether by remembering RAVEN:

  • R – Remember
  • A – Affect is a
  • V – Verb and
  • E – Effect is a
  • N – Noun
Infographic - SPaG Affect or Effect - 3 handy tricks to remember which to use in your writing

My final bit of advice about this and other mix-ups

English, like many other languages, has its own set of tricky rules and intricacies. We may not like it, but it is what it is. However, don’t give up.

With a little bit of practice and help from guides like this one, you can become a grammar master. Jotting down the things that repeatedly catch you out, as I suggested in my post about spelling mistakes, is a great way to retrain your brain.

I hope you found this post about affect and effect helpful. Are there any other bits of the English language that you struggle with? Drop me a comment below so that I can feature the solution in my next grammar post.

Until next time,

Kim